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The Ultras have since held protests outside the Bernabéu and have demanded to be reinstated and allowed to enter the grounds. The first crest had a simple design consisting of a decorative interlacing of the three initials of the club, "MCF" for Madrid Club de Fútbol, in dark blue on a white shirt. The first change in the crest occurred in 1908 when the letters adopted a more streamlined form and appeared inside a circle. The next change in the configuration of the crest did not occur until the presidency of Pedro Parages in 1920. At that time, King Alfonso XIII granted the club his royal patronage which came in the form of the title "Real Madrid," meaning "Royal." Thus, Alfonso's crown was added to the crest and the club styled itself Real Madrid Club de Fútbol.
It is located at Ciudad Real Madrid in Valdebebas , Real Madrid's training centre. By September 2007, Real Madrid was considered the most valuable football brand in Europe by BBDO. In 2008, it was ranked the second-most valuable club in world football, at €951 million (£640 million / $1.285 billion), only beaten by Manchester United, which was valued at €1.333 billion (£900 million). In September 2009, Real Madrid's management announced plans to open the club's own dedicated theme park by 2013. Etsy’s 100% renewable electricity commitment includes the electricity used by the data centers that host Etsy.com, the Sell on Etsy app, and the Etsy app, as well as the electricity that powers Etsy’s global offices and employees working remotely from home in the US. Send me exclusive offers, unique gift ideas, and personalized tips for shopping and selling on Etsy.
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Real Madrid's first shirt sponsor, Zanussi, agreed for the 1982–83, 1983–84 and 1984–85 seasons. Following that, the club was sponsored by Parmalat and Otaysa before a long-term deal was signed with Teka in 1992. In 2001, Real Madrid ended their contract with Teka and for one season and used the Realmadrid.com logo to promote the club's website. Then, in 2002, a deal was signed with Siemens Mobile and in 2006, the BenQ Siemens logo appeared on the club's shirt. Real Madrid's shirt sponsor from 2007 until 2013 was bwin.com following the economic problems of BenQ Siemens. Fly Emirates became their shirt sponsor in 2013, and in 2017 the club renewed the sponsorship with the airliner, signing a deal until 2022 worth €70 million per year.
The game ended in a 2–2 draw, after Sergio Ramos and Casemiro brought Madrid back from a 0–2 deficit. Four days later, Real defeated Granada 4–2 with goals from Benzema, Hazard, Luka Modrić and James Rodríguez. The Champions League match at Galatasaray was won 1–0 after a goal from Kroos.
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Ronaldo finished the season scoring 48 league goals, winning his fourth European Golden Shoe, and 61 goals in all competitions, breaking his record from 2011–12. Being one of the three founding members of La Liga that have never been relegated from the top division since its inception in 1929 , Real Madrid holds many long-standing rivalries, most notably El Clásico with Barcelona and El Derbi Madrileño with Atlético Madrid. The club established itself as a major force in both Spanish and European football during the 1950s and 60s, winning five consecutive and six overall European Cups and reaching a further two finals. This success was replicated on the domestic front, with Madrid winning twelve league titles in the span of 16 years. This team, which included Alfredo Di Stéfano, Ferenc Puskás, Francisco Gento, and Raymond Kopa, is considered by some in the sport to be the greatest of all time.

In June 2017, Madrid succeeded in becoming the first club to win consecutive titles in the Champions League era. In May 2022, they won a record-extending fourteenth European Cup, making it five titles in the last nine seasons. As of May 2022, Real Madrid are ranked fourth behind Bayern Munich, Manchester City and Liverpool in the UEFA club rankings. On the first day of the month, Madrid took on Club Brugge in the Champions League.
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On 12 January 2020, Madrid beat cross-city rivals Atlético Madrid in a penalty shootout in the Supercopa de España final to win their eleventh title. After a three-month hiatus due to the COVID-19 outbreak in March 2020, La Liga was restarted in June and Madrid won ten games in a row to capture the team's 34th league title, collecting 87 points in total. From the competition's resumption in June and until the end of the 2020–21 season, Real temporarily played home fixtures at the Alfredo Di Stéfano Stadium, while the Santiago Bernabéu underwent extensive renovations.

In addition, profit from the sale was spent on a state-of-the-art training complex on the city's outskirts. A sized-down version of the kit the pros wear at home matches, it has a regal design featuring shiny gold details. White is combined with a return to the kit of purple, this time in the three adidas stripes running along the shoulders.
Real Madrid started the 2012–13 season by winning the Supercopa de España, defeating Barcelona on away goals. However, the super cup turned out to be their only trophy of the season, despite being close to win them all. Real finished runners-up to Barça in La Liga, accumulating 85 points, and reached the semi-finals of the UEFA Champions League for the third year in a row, where they were eliminated by Borussia Dortmund 3–4 on aggregate. A major transfer of the season was the signing of Luka Modrić from Tottenham Hotspur for a fee in the region of £33 million.

The capacity has changed frequently, peaking at 120,000 after a 1953 expansion. Since then, there have been a number of reductions due to modernizations (the last standing areas were removed in 1998–99 in response to UEFA regulations which had forbidden standing at matches in European competitions), countered to some extent by expansions. Real Madrid has the fourth-highest average attendance in Europe, behind Borussia Dortmund, Barcelona, and Manchester United. Due to the ongoing renovations of the Santiago Bernabéu, Real Madrid played their remaining home matches of the season at the Alfredo Di Stéfano. Estimated delivery dates - opens in a new window or tab include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared payment. The colour of the away kit features a new shade of purple, which combines with the black found in the shirt details, such as the round neck and the stripes on the shoulders.
This record had been broken previously in June 2009, for a few days, when Real Madrid agreed to buy Kaká from Milan for €67 million (£65 million). The transfer of Tottenham Hotspur's Gareth Bale in 2013 was reportedly a new world record signing, with the transfer fee approximated at around €100 million. In January 2016, documents pertaining to Bale's transfer were leaked which confirmed a world record transfer fee of €100,759,418. Real Madrid equalled their record signing in 2019, when the club signed Eden Hazard from Chelsea for a reported €115 million.
This victory marked the beginning of a successful period in Real Madrid's history. The game against Galatasaray in the Champions League was won 6–0 after a hat-trick from Rodrygo, a brace from Benzema and a goal from Ramos. Three days later, the away game at SD Eibar was won 4–0 with a brace from Benzema and goals from Ramos and Valverde. After the international break, Madrid recorded a 3–1 victory over Real Sociedad on 23 November. After falling behind early, goals from Benzema, Valverde and Modrić secured the three points. Three days later, the Champions league match against Paris ended in a 2–2 draw, with a brace from Benzema initially putting Real up 2–0 only for Paris to score two successive goals late in the game.
On 7 February 2015, Real suffered their first defeat in 14 years at the Vicente Calderón, a 4–0 loss. On 28 May 2016, Real and Atlético again met for the Champions League title, which resulted in a win for Real after a penalty shootout at San Siro. The rivalry first gained international attention in 1959 during the European Cup when the two clubs met in the semi-finals. Real won the first leg 2–1 at the Santiago Bernabéu, while Atlético won 1–0 at the Metropolitano. Atlético, however, gained some revenge when, led by former Real Madrid coach José Villalonga, it defeated its city rivals in two successive Copa del Generalísimo finals in 1960 and 1961.

The club also holds the record for winning the European Cup/UEFA Champions League fourteen times and for the most semi-finals appearances . As of October 2022, Cristiano Ronaldo is the all-time top scorer in the UEFA Champions League, with 140 goals in total, 105 while playing for Real Madrid. The team has the record number of consecutive participations in the European Cup with 15, from 1955–56 to 1969–70.
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